2010 NATIONAL MEDIA SURVEY (TV)
The National Media Survey examines the needs, practices and perceptions of television media directors involved with decision-making about the public service advertising (PSA) campaigns and issues their stations support. Public service advertising plays an immense role in informing, shaping and changing the knowledge, attitudes and behaviors of the American public. The National Media Survey provides information to help align public service resources with the opportunities noted by the media personnel responsible for being in-tune with their viewers and community residents.
