Eva Kasten
FOUNDER AND PRESIDENT
Eva provides leadership, management oversight and hands-on client service. Noral clients benefit from her commitment to research and innovation, her unsurpassed social marketing and public-service campaign experience, as well as a keen eye for compelling communications.
The founding of Noral followed her tenure as the Executive Vice President of The Advertising Council. There she guided strategic planning, creative content and public relations needs for $1 billion annually in pro-social media efforts for more than 40 nonprofit organizations and government groups. During her 15-year span, she oversaw some of America’s best-known campaigns, such as “Drinking And Driving Can Kill A Friendship” for the U.S. Department of Transportation; Smokey Bear’s “Only You Can Prevent A Forest Fire” for the U.S. Forest Service; “A Mind Is A Terrible Thing To Waste” for the United College Fund; and “Get High. Get Stupid. Get AIDS.” for the U.S. Department of Health and Human Services. During this period, she also takes pride in having helped launch both The Points of Light Foundation and America’s Promise — The Alliance for Youth.
Eva began her career after finishing business school and studying principals of marketing. She applied her learning to blue-chip marketers, such as Procter & Gamble and General Foods, while at Darcy Masius Benton and Bowles and DDB Advertising.
She has served as a founding member of the Race for the Cure, a judge for the New York American Marketing Association EFFIE effectiveness in advertising and marketing awards, and is on the advisory panel for the journal Admap. Eva is a graduate of Wellesley College and has her master’s in business administration from The Amos Tuck School at Dartmouth College.