Noral has a record of success in delivering Advertising and Integrated Marketing Solutions (AIMS). As a small-woman-owned business, Noral meets GSA’s small business Contract holder mandates while still offering big company experience and capability. Let Noral offer a fresh and insightful perspective in meeting your AIMS objectives, on time and on budget.

Contract Numbers:   GS-07-F0235W, GS-07F-0236W

541 1: Advertising Services

  • Advertising objective determination
  • Message creation
  • Outdoor marketing and media services
  • Broadcast media development (Radio, TV and Public Service Announcements)
  • Direct mail services
  • Media planning and placement services
  • Advertising evaluation
  • Activities related to advertising services

541 4A: Market Research and Analysis

  • Develop customized strategic marketing plans
  • Lead stakeholder and target audience group discussions, and compile/analyze findings to inform strategic marketing plans
  • Assess the educational needs of a target audience, compare them to the needs addressed by current public information and address any changes that need to be made in a detailed, written report
  • Build and implement branding initiatives
  • Create public awareness of products, services, and issues backed by research with target audience members and key stakeholders
  • Identify and analyze target markets
  • Establish measurable marketing objectives in conjunction with client and key stakeholders; determine market trends and conditions; identify and implement appropriate strategies
  • Conduct focus groups, telemarketing, individual interviews, prepare/distribute surveys, and compile/analyze results
  • Serve as the front line communicators with the target audience through personalized call centers

541 3: Web-based Marketing Services (Small Business Set-Aside)

  • Website design and maintenance services
  • Search engine development
  • E-mail and interactive marketing
  • Web-based training and Web-casting, including video conferencing via the web
  • Section 508 compliance, including captioning services
  • On-Line media management
  • Activities related to web-based marketing services

541 1000, 2000: Other Direct Costs (ODCs)

For more information, please contact

Johanna Nestor
202-778-4544
jnestor@noralgroup.com