STEP ONE: THEORY

Noral draws on its unique knowledge base, existing literature, best practices and client expertise to hypothesize THEORIES and develop CONCEPTS to evaluate and test.

STEP TWO: RESEARCH

Noral identifies the relevant AUDIENCE and cultures to ASSESS differences in attitudes, perceptions and behaviors and to identify the best vehicles for reaching them.

STEP THREE: INSIGHT

With research, Noral can look at a social marketing problem through a new lens and put together the pieces of a complex marketing puzzle. Noral aims to isolate previously unidentified patterns and offer new perspectives, thinking and IDEAS. Social change requires more than merely raising the anxiety level of the American public about the seriousness of a long-standing problem. It requires finding in-depth INFORMED SOLUTIONS based on new insights.

STEP FOUR: STRATEGIES

Noral understands that INSIGHTS alone are not sufficient. They will only matter if they can be put into ACTION. Noral looks to answer what needs to be done to address the insight, driving results and encouraging BEHAVIOR CHANGE.

STEP FIVE: EXECUTION

Noral delivers campaign messages and products that build on the insight and strategies. For advertising that means messages that tap into the consumer mindset, make an emotional connection to get “buy in” and trigger a RESPONSE. Noral has extensive EXPERIENCE developing and producing compelling public service advertising and community outreach materials, and delivering it when, where and how to best REACH AUDIENCES.

STEP SIX: RESULTS

While a social problem may have existed for a long time, the need to elicit CHANGE is usually short term. Noral recognizes the urgency behind social need and the importance of the fastest possible IMPACT. The goal is foremost lasting influence for the PUBLIC GOOD. In the process, Noral also recognizes the importance of establishing a client as the premier, trusted source in their area of expertise.