BETH ADAMS

STRATEGIC MARKETING AND PARTNERSHIPS

Beth brings more than 15 years of marketing and business development experience in the private
and nonprofit sectors to Noral’s integrated marketing and strategic alliances efforts. Before joining Noral, Beth was the Vice President of Public Affairs for Affiliate Marketing at Discovery Communications Inc., the parent company to the Discovery Channel, TLC, Travel Channel, Animal Planet and more than a dozen other consumer media brands. To differentiate Discovery from competitors, Beth introduced innovative community campaigns that engaged local leaders, national and local non-profit partners, and multiple service operators. Prior to joining Discovery, Beth was the Director of Corporate Relations for the National Geographic Society, where she helped managed all sponsorship programs in support of the Society’s Mission Programs, including global expeditions, research and exploration, geography education, and public programs. Beth also has more than five years of experience in institutional equity sales, with a focus on syndicate-led new public offerings. Beth received a bachelor’s degree from
Wake Forest University.

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