PETER HOWLEY
BUSINESS ANALYSIS AND RESEARCH
With 15 years of marketing experience, Peter helps Noral apply empirical evidence to answer questions about strategy, tactics and channels. He brings to Noral capabilities in market research, strategic planning and Web marketing. Peter's background has armed him with best practices from market leaders in publishing and advertising. Prior to joining Noral, he ran the Branding product line for the largest online ad network, devising new ways to measure lift in brand consideration and message association. Previously, he headed market research at Washingtonpost. Newsweek Interactive, where he applied proprietary and syndicated research to enhance B2B and consumer marketing, strategic planning, and advertising sales efforts. There, he deployed remote panels to improve site usability and Web analytics software to measure site audiences. Earlier, at Bain & Company, Peter developed a new product and market test for a leading snack company. Peter is a graduate of Rice University and Harvard
Business School.
