REGINA KELLEY
QUALITATIVE RESEARCH
Regina Kelley is a 25-year strategic planning leader with a special expertise in qualitative research and workshop/idea generation facilitation. Whether the aim is to understand a product category, to develop messaging for an audience, or help develop strategies and tactics for tough marketing problems, Regina’s sensitivity for listening, responding adeptly and gathering new learning and insight is invaluable. Over the years, Regina has had significant influence through her research surrounding social issues, including volunteerism, substance abuse, teen pregnancy and anti-smoking programs. Prior to her work with Noral, Regina served as the Director of Strategic Planning and Research for Saatchi & Saatchi Advertising in New York City. At Saatchi & Saatchi, she was a member of the New York Board of Directors and the Worldwide Account Planning Board. Her category experience includes household and personal products, finance, technology/Internet, leisure travel, e-commerce, health care, publishing, telecom, food and beverage and retail. Regina graduated from the University of Cincinnati.
