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| Noral understands that working in isolation is rarely as good as working in partnership. Noral has a keen eye for identifying the mutual interests that will bind organizations in common initiatives. Just consider the experience of the World Advertising Research Center, The National Parks Conservation Association, and FoodFit. |
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| But when the London-based WARC approached Noral to help build a global database, they lacked any U.S. information. Noral successfully identified and negotiated ten significant partnerships that contributed roughly 50% more website content. | |||
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| Some may have questioned the choice of the American Advertising Federation as a content partner for WARC's knowledge database when AAF had so little content to offer. But with the AAF partnership, Noral brought WARC something just as valuable as content: the fifth largest generator of traffic. And for a subscription-based website, traffic equals revenue. When The National Parks Conservation Association wanted to mobilize engagement, they needed a coalition that reached well beyond the traditional environmental groups. Noral helped identify the core values and beliefs about our national parks that would be embraced by the widest possible constituency and demonstrate the breadth and depth of concern. The coalition of over 300 groups clearly made the point. |
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| Without an advertising budget, FoodFit needed affiliate partners to do the job of driving traffic and subscriptions to its premium club. Within months, Noral built a network and strengthened existing partner relationships with media sites like Discovery Health and Lifetime. The results were significant. | |||
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