5 Best Practices for Successful Green Marketing Campaigns
Green products are hot! This year alone there’s been a 73% increase in environmentally friendly products on the market. Many of these products will fail, however, as they try to sell “green” to a much more sophisticated customer. In order to help companies bring successful eco-friendly products to market, PR News Press recently published their [...]
December 29, 2010HHS Endorses Social Marketing: Finally Moving the Needle on Health Behavior?
This month the U.S. Department of Health and Human Services (HHS) placed social marketing at the forefront of national public health policy. In launching Healthy People 2020, HHS stated among its priority health objectives the need to “increase social marketing in health promotion and disease prevention.” This is a monumental step towards moving the needle [...]
November 10, 2010Consumer Expectations Drive Cause-Related Marketing
If Upton Sinclair could see American consumers today, he might think he was on the cusp of a change bigger than the Industrial Revolution itself: the consumer revolution for good corporate citizenry. In 1906 The Jungle depicted an absence of social consciousness and corporate greed so run amuck that even Wall Street’s Gordon Gekko (Michael [...]
October 6, 2010What can PSA’s do to help limit America’s cancer risk?
Is anyone in America unaware that cancer is a significant risk to our lives? If we don’t know someone personally affected, we’ve read about Patrick Swayze or Michael Douglas. September played host to national awareness for at least five different forms of cancer. This month is devoted to National Breast Cancer Awareness. But even as [...]
September 7, 2010Assessing How the Media and the Obama Administration Align on Social Issues
As we approach the midterm elections, everyone is in a reflective mood. We are assessing how the new Administration has performed and what the future should politically hold. Just what has the Administration of Change meant for the country? Noral participated in its own assessment with key influentials at television stations. In the National Media [...]