Lessons from Green Marketing for PSA’s
Frito-Lay’s SunChips green branding campaign was an award winner again this month, adding Warc’s prize for Ideas and Evidence in marketing to its war chest of win’s. It’s not surprising. It took green marketing to a whole new level of excellence. They started with a remarkable capital investment in making their product in a more [...]
July 29, 2010The Potential of Web Analytics and Why We Love Cookies
I don’t often have the need to read about — let alone want to celebrate — an Office of Management and Budget (OMB) regulation change. Thank goodness there are more interesting things in life. But last month was an exception. In case you missed it, federal agencies conducting social marketing and public education campaigns with [...]
July 6, 2010Getting your PSA groove on
The other night I had the pleasure of going to a jazz club. I think jazz is a particularly wonderful form of music. So, once there, I sat back to enjoy the evening and marvel at all those musicians playing to beat the band. They all have to work with the same basic musical tools [...]
June 17, 2010One Door. Two Door. Red Door. Blue Door.
Any metrosexual female worth her salt knows about the Elizabeth Arden Red Door. But until last week, this one didn’t know about the Blue Door. That’s because I don’t live in Detroit. In Detroit, everyone knows that the Blue Door stands for the Detroit Public Schools “I’m In” campaign, selected June 8th for the prestigious [...]
June 2, 2010Top of the radio hit parade: Health PSAs
Here we go with the top issues of the radio community service directors this week: the most mentioned and highest-ranking concerns from the Atlantic to the Pacific, from Canada to Mexico, hot off the charts of the National Media Survey of Radio Community Service Directors! Getting right down to the nitty gritty on the hit [...]