At Noral, effective social marketing is measured by change in attitudes and behaviors, but predicated on
good research. Noral believes the best advice we can give our clients is the advice we get from their target
audiences and those who influence the audiences. So while marketing intuition is important, marketing
research and analysis are invaluable. Capabilities include: 

• Individual interviews, focus groups, phone and online surveys to develop messages
  and evaluate creative concepts
• In-depth psychological research to understand complex social beliefs and behavior
• Tracking research and analysis to measure advertising exposure and campaign impact
• Ongoing panel surveys to assess shifts in markets and conditions