Noral and Constant Contact: An Email Marketing Tale with a Surprise Ending
This past year Noral chose Constant Contact to fulfill an email marketing goal. Our plan had been to share the results of our proprietary National Media Survey with other nonprofits, government agencies and companies desiring to influence behaviors for 
social change. By doing so, we joined Constant Contact’s rather large and impressive roster of 350,000 small business clients.
With such a huge choice of clients to recognize, you can imagine our surprise to find that Constant Contact had chosen Noral’s experience to illustrate the uses and benefits of their services. We’re always seeking to learn from “best practices” in the field so that we can continue to provide the very best services to our clients. So it was a nice surprise to have someone point to Noral as having been a “best practice” ourselves.
We’ve always believed in the importance of sharing information and disseminating our research learning in the hopes that the entire public service sector may benefit from it. Public Service Announcements (PSA’s) play a vital role in the U.S. in terms of helping to foster and drive positive change in attitudes and behaviors. The problem is, more PSA’s are produced in any year than can get visibility. By speaking to Media Directors about their needs, practices and perspectives, we strive to help nonprofits and other public service agencies spend ad dollars as wisely and cost-effectively as possible.
But the information isn’t of any value if it sits on our data files!
So this is truly an email marketing story with a blast of an ending! We were happy to send our emails out to get useful information into the hands of decision makers. But what a nice surprise to receive an email, in return, with an invitation from Constant Contact to be cited in their press release.
