9.08.10

2010 NATIONAL MEDIA SURVEY (TV)

The National Media Survey examines the needs, practices and perceptions of television media directors involved with decision-making about the public service advertising (PSA) campaigns and issues their stations support. Public service advertising plays an immense role in informing, shaping and changing the knowledge, attitudes and behaviors of the American public. The National Media Survey provides information to help align public service resources with the opportunities noted by the media personnel responsible for being in-tune with their viewers and community residents.
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6.02.10

2010 NATIONAL MEDIA SURVEY (RADIO)

The National Media Survey looks at the opinions of media directors at broadcast stations across the country to assess: 1) the social issues they believe are important to their communities, and 2) the role their stations, the government and public service advertising can play in affecting lives. Since Fall of 2008, the survey has taken a snapshot of television media directors’ views. This quarter’s survey is the first to ask radio media directors to state their specific interests and needs.
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10.01.09

2009 NATIONAL MEDIA SURVEY

Since the first National Media Survey Report was released, much has changed in the U.S. The second wave of the National Media Survey of Television Community Service Directors identified variations between 2008 and 2008. Additional questions were added to the second survey to help assess whether the impact of new administration policy debates and continued economic downturn is associated with identified shifts in Public Service Advertising needs, practices, and perceptions in our communities.
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12.23.08

2008 NATIONAL MEDIA SURVEY

Public Service Advertising (PSA) plays an important role informing, shaping, and directing awareness, attitudes, and behaviors in the United States. The National Media Survey of Television Community Service Directors was launched for the first time in the fall of 2008 to examine PSA needs, practices and perspectives among these important decision-makers. Not surprisingly, responding television media directors have shed light to greatly inform the field.
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