HEALTH PUBLIC SERVICE ADVERTISING WANTED FOR RADIO
U.S. radio media directors named health the number one issue about which they are seeking public service advertising (PSAs). Health ranked top of the issues they wanted our government to support with public service advertising, and was the top specific issue (after all issues supported by community based organizations) to which they wanted their stations [...]
June 2, 20102010 NATIONAL MEDIA SURVEY (RADIO)
The National Media Survey looks at the opinions of media directors at broadcast stations across the country to assess: 1) the social issues they believe are important to their communities, and 2) the role their stations, the government and public service advertising can play in affecting lives. Since Fall of 2008, the survey has taken [...]
February 17, 2010NORAL GROUP INTERNATIONAL, INC. ADDED TO THE GSA ADVERTISING AND INTEGRATED MARKETING SOLUTIONS (AIMS) SCHEDULE
Under the terms of the GSA contract, Noral can provide government agencies a full spectrum of products and services related to integrated marketing and advertising. Exemplary services include strategic communications planning, public service advertising, market research and analysis, and web-based marketing services. > Read Press Release
October 28, 2009NATIONAL MEDIA SURVEY RECOGNIZES “SWASHBUCKLERS” AS BEST PSA ADVERTISEMENT
Washington, DC – U.S. Media Directors have recognized The Church of Jesus Christ of Latter-Day Saint’s Swashbucklers Public Service Announcement as the best television PSA campaign in the National Media Survey of Television Community Service Directors. The survey is conducted by Noral Group International, Inc, and captures insights into best practices in public service advertising [...]
October 21, 2009RECESSION BENEFITS PUBLIC SERVICE ADVERTISING
Washington, DC – U.S. television media directors note that despite the recessionary times, it’s a good time for public service advertising. In a nationwide survey, one in four media directors foresaw an increase in the amount of time their stations would be allotting for public service advertisements (PSAs). Over 80% said their airtime allotment would [...]