2010 NATIONAL MEDIA SURVEY (TV)
The National Media Survey examines the needs, practices and perceptions of television media directors involved with decision-making about the public service advertising (PSA) campaigns and issues their stations support. Public service advertising plays an immense role in informing, shaping and changing the knowledge, attitudes and behaviors of the American public. The National Media Survey provides [...]
June 2, 20102010 NATIONAL MEDIA SURVEY (RADIO)
The National Media Survey looks at the opinions of media directors at broadcast stations across the country to assess: 1) the social issues they believe are important to their communities, and 2) the role their stations, the government and public service advertising can play in affecting lives. Since Fall of 2008, the survey has taken [...]
August 1, 20092009 NATIONAL MEDIA SURVEY (TV)
Since the first National Media Survey Report was released, much has changed in the U.S. The second wave of the National Media Survey of Television Community Service Directors identified variations between 2008 and 2008. Additional questions were added to the second survey to help assess whether the impact of new administration policy debates and continued [...]
December 23, 20082008 NATIONAL MEDIA SURVEY (TV)
Public Service Advertising (PSA) plays an important role informing, shaping, and directing awareness, attitudes, and behaviors in the United States. The National Media Survey of Television Community Service Directors was launched for the first time in the fall of 2008 to examine PSA needs, practices and perspectives among these important decision-makers. Not surprisingly, responding television [...]
December 9, 20082008 FIRST NATIONAL MEDIA SURVEY (TV)
U.S. television media directors named financial education as the #1 issue about which they are seeking government-produced Public Service Announcements (PSAs). > Read Press Release