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No matter where you call "home," Noral can help you establish a presence in communities across America.
When Discovery Networks say they want to have a presence in the community, it's more likely they're thinking Chattanooga, TN than Silver Spring, MD, home of their corporate office. Or when The National Parks Conservation Association in Washington, D.C. wants to mobilize engagement, they're targeting congressional districts a long way from Capitol Hill.
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These outreach activities engage individuals and target audiences with products and issues, extend a campaign message in a meaningful fashion, and build media opportunities. Because even if Congress may think Capitol Hill is the center of the universe, people feel differently in Wapakoneta, OH and towns like it, all across America. |
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"What's Happening..."
Narrated by Denver Mayor Wellington Webb and other American mayors
(VO):
From the Travel Channel in Denver, Colorado, I'm Mayor Wellington Webb.
Here's a look at where to go and what to do in and around our Mile High City:
For starters... [customized local content]... Just a little of what's happening in Denver over the next couple of weeks. So join us! |
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Through Noral's Weekender Campaign, the Travel Channel taped mayors promoting local travel and tourism in commercials distributed to local cable affiliates. The mayors were happy to support their cities, the affiliates were happy to work with the mayors, and the Travel Channel was pleased to have the affiliates so favorably aligned with the network. |
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Noral's co-op print materials provided incentive for Friends of Acadia (as well as other coalition members) to give visibility to Americans for National Parks' message in its membership publications. Regionalized collateral materials also helped reinforce the immediate need to take action.
And when Noral arranged for The Learning Channel, local American Red Cross Chapters, and city councils to recognize area student and teacher winners of the Everyday Heroes contest, the local press was there to cover the story. |
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