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| It's no contest. Noral clients win big with affiliate promotions. Noral made sure promotions were integral to building the business at FoodFit and Discovery Networks. |
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| Promotions helped to attract attention and interest among visitors with discount deals and incentives. Whether it was a "Tax Day Deadline You Can Love" in April, a "Mother-Daughter Special" with FTD.com in May, or a sweepstakes for a free Weber grill, there was much to entice new members. |
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| Noral and Discovery faced a very different problem. Discovery Networks' consumer franchise is the envy of marketers everywhere. Unfortunately, consumers are their secondary target audience. Discovery turned to Noral for help with their primary target, managers of cable affiliates. | |||||
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| By helping develop and implement breakthrough promotion initiatives, Noral provided existing and potential Discovery affiliates additional reasons to value Discovery Networks. The end result: Discovery is a "must have" in affiliates' channel lineups. |  |
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| Take Discovery Channel's first off-the-shelf partnership promotion designed to support the popular signature series, FBI Files and New Detectives. Noral's successful concept, Discovery Channel's Spies and Intrigue Sweepstakes, encouraged consumers to enter to win a weekend trip uncovering some of Washington D.C.'s best-kept secrets: touring the FBI crime lab, solving a murder mystery at a Kennedy Center play, and visiting Ford's Theatre, for starters. |
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Or how about Bravo's On With The Show? The Travel Channel's Weekenders? Or The Learning Channel's Everyday Heroes? Consumers thought they won. Affiliates thought they won. And best of all, Noral's clients thought they won. Noral ensures the quality of the promotion every step of the way: from concept development, sweepstakes management, promotion material design, and partnership engagement, to effectiveness assessment. |
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