Noral - Social Marketing

At Noral, social marketing is not just a focus, it's a passion.

There may be no more important missions than those of our clients engaged in social change. At question is never the urgency of the task, but rather the most direct way of getting it done.

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Noral understands the importance of keeping the issue in focus while defining the marketing steps necessary to advance client goals.

Social change does not come easily. Although we might all be in agreement on the importance of our endeavor, the target audience may not see itself as part of the problem or, more importantly, as part of the solution. To build awareness, change attitudes, and motivate action, we need to break through the clutter of busy lives with news that may be unpleasant, threatening to think about, or even considered irrelevant.

Success requires an ability to put together the pieces of a very complex marketing puzzle with very high stakes.

For Americans for National Parks, that meant speaking to environmentally active baby boomers in public service print ads that recognized their interests and passions. Television helped dramatize that, despite the many wonderful experiences our national parks provide, real problems need our immediate attention.

For Communities In Schools, that meant helping to identify the brand essence of a complex organization to ensure that all communications promoted a consistent, compelling image. At the same time, it meant developing a tactical, call-to-action marketing plan for dramatically expanding and replicating successful programs.

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National Safe Kids Campaign turned to Noral for help in approaching toy retailers. Noral's concept was a children's book series, American Heroes: Ready for Anything. It included innovative financing, a non-profit contribution to local emergency response teams, retail events and promotions to drive in-store traffic, and public service messages in stores to further educate the public.

Noral's One Sure Bet was another example of a public service development campaign, targeting guests of casinos and entertainment resorts. The promotion and supporting collateral materials helped our corporate partners understand the benefits of the opportunity and made the sell and implementation that much easier.

When you think social marketing, think Noral. We can help you help.

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