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Noral is expert in developing smart, effective marketing and brand strategies based on an in-depth understanding of our client’s mission, goals and target audience. We work with top executives in a variety of industries to clarify their strategic plans and create brands that crystallize the essence of what they stand for. |
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Information and facts, not intuition, are the basis for Noral’s client work. With approaches that range from low-cost online surveys to in-depth telephone interviews and focus groups, Noral’s research informs product development, promotions, and messaging, and assesses campaign impact and website performance. With insightful synthesis of industry and market data, Noral identifies revenue and affiliate partnership opportunities and directs strategic planning. Whether utilizing primary research into target markets or analyzing company and industry data, Noral delivers answers for client’s critical business or consumer marketing questions. |
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Noral develops comprehensive integrated communications program which accomplish a myriad of objectives — from creating awareness and shifting perceptions to supporting sales and driving traffic. Noral works with the top creative minds in the business to produce seamlessly integrated programs in variety of media and communications disciplines including broadcast, print, internet, sales, promotions. |
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Whether the internet is a marketing medium, a transaction channel, or your entire business, Noral optimizes your online efforts. Our design capability, user research, search engine marketing, and site traffic analysis increase website usability and profitability.
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Government policy, regulatory action, and budget appropriations are influenced by information and communications. Noral understands how to define a single-minded message to resonate with influentials and decision makers, how to develop an integrated campaign, and how to deliver a unifying voice for maximum impact and persuasion. |
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Noral builds the appropriate coalitions for community-based support programs. Such programs work to engage individuals and target audiences, extend a message in a meaningful fashion, build media opportunities, and reinforce awareness and action. Noral generates the turnkey tool kits needed to easily communicate and unify the community around your message. |
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Noral works with you to identify collaborations that are conceptually suitable and reinforce your brand. Scenarios are developed to ensure the appropriate "compensation" or benefit for participation in the relationship. Noral strives for long-term partnerships and provides the nurturing to keep them working. |
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Corporations marketing to distributor networks, high-level decision makers, trade industries, or the media have unique and special needs. Noral helps identify appropriate value propositions for products and markets, influence pricing and promotion plans, establish channels for cross selling, or generate sales leads among senior-level executives. Through telemarketing, direct marketing, managing customer service, creating a buzz in the media, or exhibiting at trade conferences, Noral works to leverage exposure and sales. |
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Having managed many of the best known and effective public service campaigns in America, Noral understands how to help government agencies, foundations, non-profits, associations, and corporations communicate information, ideas, and concepts in enlightened, integrated media programs. Noral can develop products and materials appropriate to the communication and education objectives of individual organizations or unique, public/private coalitions that share a common interest and social vision.
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