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October 19, 2011

A Message to Netflix: ‘The consumer isn’t a moron; it’s me!’*

Woe be it to the marketer who starts deciding what’s best for their consumers without bothering to ask them.  I’m a consumer, and I am sure I know what I like better than anyone else, including marketers.  I’m even happy to tell marketers — if only they ask me. There are already many case histories […]

February 26, 2010

SHOOT FOR THE GOLD STANDARD: SOCIAL RESPONSIBILITY IN ADVERTISING

This month Adweek-Harris Interactive released its results from a survey assessing U.S. adult perceptions on the trustworthiness of advertising.  The survey looked at advertising by five industry  sectors: auto, drink, food, financial services, and pharmaceutical.  Among these, drink advertising ranked as the most trusted; financial services, the least. The implication is that if an industry’s […]