A Message to Netflix: ‘The consumer isn’t a moron; it’s me!’*
Woe be it to the marketer who starts deciding what’s best for their consumers without bothering to ask them. I’m a consumer, and I am sure I know what I like better than anyone else, including marketers. I’m even happy to tell marketers — if only they ask me. There are already many case histories [...]
February 26, 2010SHOOT FOR THE GOLD STANDARD: SOCIAL RESPONSIBILITY IN ADVERTISING
This month Adweek-Harris Interactive released its results from a survey assessing U.S. adult perceptions on the trustworthiness of advertising. The survey looked at advertising by five industry sectors: auto, drink, food, financial services, and pharmaceutical. Among these, drink advertising ranked as the most trusted; financial services, the least. The implication is that if an industry’s [...]