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December 30, 2011

New Year’s Resolutions, with a helping hand from Uncle Sam

If asked, most of us could come up with a handful, if not all, of the most popular New Year’s resolutions Americans make.  For starters, think “be more healthy” and you should come up with at least a few of the top ten: quitting smoking, getting fit, drinking less alcohol, and losing weight.  As we’ve […]

June 30, 2011

Decreasing Cigarette Smoking: Are Graphic Labels the Answer?

Last week the U.S. Food and Drug Administration (FDA) proudly announced a bold public health initiative to impact smoking behavior.  Nine new graphic pictures, with warnings, will be required on every pack of U.S. cigarettes sold and in every cigarette advertisement by September, 2012. “These labels are frank, honest, and powerful depictions of the health […]

September 7, 2010

Assessing How the Media and the Obama Administration Align on Social Issues

As we approach the midterm elections, everyone is in a reflective mood. We are assessing how the new Administration has performed and what the future should politically hold.  Just what has the Administration of Change meant for the country? Noral participated in its own assessment with key influentials at television stations. In the National Media […]

July 29, 2010

The Potential of Web Analytics and Why We Love Cookies

I don’t often have the need to read about — let alone want to celebrate — an Office of Management and Budget (OMB) regulation change. Thank goodness there are more interesting things in life.  But last month was an exception. In case you missed it, federal agencies conducting social marketing and public education campaigns with […]

March 19, 2010

A Nudge to the U.S. Federal Government on Communications and Behavior Change

Not wanting to sound pro-big government, but after reading the U.K. Central Office of Information (COI) “Communications and behavior change” I’m left marveling the benefits of such an integrating government body. The COI acts essentially as the U.K. government’s marketing department, supporting the communication needs of their government departments and agencies.  It leaves the U.S. federal […]

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