April 22, 2011

Earth Day & A Billion Acts of Green: It takes a community to keep the wave of enthusiasm going!

It is Earth Day 2011, intended to inspire awareness and appreciation for our environment. This year’s theme, “A Billion Acts of Green,” with the tagline “It’s easy being green,” encourages each of us to take small steps that will collectively have an impact. You sports fans can think about “collective action” like “the wave.”  It […]

August 25, 2010

Lessons from Green Marketing for PSA’s

Frito-Lay’s SunChips green branding campaign was an award winner again this month, adding Warc’s prize for Ideas and Evidence in marketing to its war chest of win’s. It’s not surprising.  It took green marketing to a whole new level of excellence. They started with a remarkable capital investment in making their product in a more […]