March 6, 2013

Let the Games Begin!

Social marketing campaigns have been leveraging social media platforms for some time now.  There are Facebook groups and Twitter feeds that raise awareness and spread key messages with viral sharing extensions.  There are online auctions and mobile texting platforms that collect donations.  On March 4 Half the Sky took things a step further by entering […]

August 16, 2011

Social Marketing Fundamentals: 40 years in the making

Happy Birthday, Social Marketing!  It has been 40 years since Philip Kotler and Gerald Zaltman published “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing. [1] We have seen significant change in the last four decades in the communication tools available to social marketers (Twitter, anyone?) and in the definition of […]

June 30, 2011

Decreasing Cigarette Smoking: Are Graphic Labels the Answer?

Last week the U.S. Food and Drug Administration (FDA) proudly announced a bold public health initiative to impact smoking behavior.  Nine new graphic pictures, with warnings, will be required on every pack of U.S. cigarettes sold and in every cigarette advertisement by September, 2012. “These labels are frank, honest, and powerful depictions of the health […]