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November 15, 2012

Mobile Marketers Get Dialed In this Black Friday

Mobile marketers will be deploying a bevy of new strategies this holiday season…and we all have a lot to learn from their efforts. After all, what is your mobile marketing strategy? If you’re not sure, you’re not alone, but you are probably missing important opportunities to better understand and communicate with your target audience. In […]

February 7, 2012

Winning big without a Super Bowl budget

What can pro-social marketers learn from Super Bowl ads?  Not much on first glance.  Most of us engaged in pro-social marketing can only dream of having enough in the ad spend budget to be a Super Bowl advertiser. But not so fast.  We can all score some learning from the Super Bowl ads; namely, whether […]

September 12, 2011

Applying Account Planning to Smoking Cessation: The NHS Smokefree Campaign

Next week the authors of the short listed papers for the UK’s Account Planning Group’s (APG) Creative Strategy Awards will be presented to the judges.  We’d like to cast an early vote for the National Health Service Smokefree Campaign.  Here are a couple of reasons: It challenged conventional wisdom.  Both in the UK and the […]

July 22, 2011

User-Generated PSAs: Creating a Distinctive Voice on the Internet

Had any of us ever heard of user-generated content (UGC) ten years ago?  We had by 2006.  That’s when Time Magazine made “you” — translated: us — the Person of the Year, because we “control the Information Age.”  And while the announcement left some of us scratching our heads, now it’s hard to imagine a […]