WORLD ADVERTISING RESEARCH CENTER (WARC)

Challenge  
The international UK based publishing company requires a marketing firm with cross culture expertise
to represent their online and periodical business in their most important but undeveloped market,
the U.S.  

Tactics
Noral manages all aspects of WARC’s U.S. marketing program. This includes identifying the appropriate value propositions for the products in the U.S., recommending product enhancements to make them
more viable, assessing pricing and promotion plans, creating channels for cross-selling, direct marketing, managing customer service and forging strategic partnerships with affiliate companies. All of Noral activities positively leverages exposure and sales.

Results 
WARC.com has achieved the highest trial rates in the U.S., surpassing every other country worldwide.
In the past three years, paid subscriptions increased by 48% and WARC revenue from online sales is up by 29%, which is attributed to work in the U.S. Noral’s first client is still one today - ten years later!